Thank you for visiting Insightful Thinking.

At Insightful Thinking, the mission is simple: to help organisations truly understand their audience and turn that understanding into meaningful, actionable change.

Specialising in audience insights, survey design, analysis, and stakeholder reporting, Insightful Thinking empowers organisations to make informed decisions through in-depth research. The goal is to provide insights that drive growth, spark innovation, and achieve lasting success.

With extensive experience across the charity and faith sectors, as well as collaborations with think tanks, professional bodies, and podcast studios, Insightful Thinking brings a unique perspective to every project.

After four rewarding years in the charity sector, working in policy and advocacy, I transitioned to a dynamic role with a polling and research consultancy. While the uncertainty of start-up life eventually led to redundancy, it gave me the perfect opportunity to pursue my passion for audience insights and market research—leading to the creation of Insightful Thinking.

If you’re ready to explore how Insightful Thinking can support your organisation, please fill in the contact form below.

Jo Evans

Founder and Director